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Lady Gaga’s
MAYHEM BALL

Identity, Motion, Product, Web, Stage 🂠

During my internship at Yung Studio, I worked across UI/UX, motion, stage design, and front-end implementation for Lady Gaga’s MAYHEM BALL. I contributed to a hand-drawn brand identity system, developed interactive stage experiences that responded to the show’s emotional arc, (VOICES OF MAYHEM) and helped build a multiple homepage takeovers on LadyGaga.com translating the world of MAYHEM into symbolic, interactive experiences tied to lyrics and merch. 

As part of the MAYHEM Ball, we created Voices of MAYHEM, a digital pre-show experience that streamed fan-submitted stories 
from around the world onto arena screens in real time. I contributed to shaping the look and feel, translating audience voices and 
Lady Gaga’s aesthetic into a cohesive system designed for a large-scale environment.  
An original digital tarot experience anchored the homepage takeovers weeks until the opening night of the MAYHEM BALL, 
featured on LadyGaga.com. The experience invites users to draw cards that reveal lyrics and visuals tied to the album, 
framing interaction as a way of moving through its narrative. Users draw cards to reveal lyrics and visuals tied 
to the tracks, with the interaction acting as a way to move through its narrative.
The work also extended into merchandise, where I created original illustrations and contributed 
to promotional materials that carried the MAYHEM  further.